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The industry that unbundled television is rebuilding packages around price, churn and discovery.
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Rights, distribution and the changing economics of live sport.
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Sports Rights Are Becoming Product Strategy
Live games can acquire subscribers, support advertising and define a platform's identity—but only if the rights economics hold.
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Search and social discovery can help, but durable publishing economics require a relationship the platform cannot revoke.
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A reported impression is not the same thing as attention, incrementality or a sale.
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