Analysis · streamingStreaming Is Becoming a Bundle Business
The industry that unbundled television is rebuilding packages around price, churn and discovery.
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Ownership, consolidation and regulatory scrutiny.
Guide · deals
Media Deals Need an Ownership Map
The purchase price is only one line. Control, debt, distribution and regulatory conditions determine the lasting effect.
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Analysis · streaming
Analysis · publishingPublisher Growth Starts With a Direct Audience
Search and social discovery can help, but durable publishing economics require a relationship the platform cannot revoke.
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Explainer · advertisingDigital Advertising Needs a Measurement Reset
A reported impression is not the same thing as attention, incrementality or a sale.
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