NIVEGU / MEDIA BUSINESS

Media & Digital Economy

Digital publishing, streaming, advertising, social platforms, creator businesses and AI's impact on media.

Television and remote controls representing competing streaming services
Analysis · streaming

Streaming Is Becoming a Bundle Business

The industry that unbundled television is rebuilding packages around price, churn and discovery.

READ THE BRIEFING →

Latest Media News

Analysis

Streaming Is Becoming a Bundle Business

Analysis

Publisher Growth Starts With a Direct Audience

Explainer

Digital Advertising Needs a Measurement Reset

Explainer

Social Platforms Are Distribution Governments

Guide

Creator Businesses Need Owned Distribution

Analysis

Sports Rights Are Becoming Product Strategy

Explainer

AI Newsrooms Need Visible Accountability

Guide

Media Deals Need an Ownership Map

EXPLORE THE DESK

Coverage by topic

Streaming

Streaming Is Becoming a Bundle Business

The industry that unbundled television is rebuilding packages around price, churn and discovery.

VIEW DESK →
Digital Publishing

Publisher Growth Starts With a Direct Audience

Search and social discovery can help, but durable publishing economics require a relationship the platform cannot revoke.

VIEW DESK →
Advertising

Digital Advertising Needs a Measurement Reset

A reported impression is not the same thing as attention, incrementality or a sale.

VIEW DESK →
Social Platforms

Social Platforms Are Distribution Governments

Recommendation rules determine visibility, but enforcement and appeals determine whether creators can build durable businesses.

VIEW DESK →
Creator Economy

Creator Businesses Need Owned Distribution

Followers can create attention; email, membership and customer records create a business that can survive an algorithm change.

VIEW DESK →
Sports Media

Sports Rights Are Becoming Product Strategy

Live games can acquire subscribers, support advertising and define a platform's identity—but only if the rights economics hold.

VIEW DESK →
AI & Journalism

AI Newsrooms Need Visible Accountability

Automation can accelerate research and production; it cannot own a correction or defend an editorial judgment.

VIEW DESK →
Deals & Acquisitions

Media Deals Need an Ownership Map

The purchase price is only one line. Control, debt, distribution and regulatory conditions determine the lasting effect.

VIEW DESK →
Subscriptions

Subscription Price Comparisons Need Context

Country, currency, package, advertising status, taxes and effective date must match before two prices are comparable.

VIEW DESK →
VERIFIED DATA ONLY

Data & Trackers

VIEW ALL →

Explainers