Analysis · streamingStreaming Is Becoming a Bundle Business
The industry that unbundled television is rebuilding packages around price, churn and discovery.
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Independent media businesses, platforms and audience ownership.
Guide · creator economy
Creator Businesses Need Owned Distribution
Followers can create attention; email, membership and customer records create a business that can survive an algorithm change.
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Analysis · publishingPublisher Growth Starts With a Direct Audience
Search and social discovery can help, but durable publishing economics require a relationship the platform cannot revoke.
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Explainer · advertisingDigital Advertising Needs a Measurement Reset
A reported impression is not the same thing as attention, incrementality or a sale.
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