Analysis · advertisingMedia Earnings Need Operating Metrics
Revenue growth can hide rising content costs, weak retention or advertising that depends on one platform.
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Measurement, privacy and the market funding digital media.
Explainer · advertising
Digital Advertising Needs a Measurement Reset
A reported impression is not the same thing as attention, incrementality or a sale.
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Analysis · advertisingFeatured analysis & explainers
Analysis · streamingStreaming Is Becoming a Bundle Business
The industry that unbundled television is rebuilding packages around price, churn and discovery.
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Analysis · publishingPublisher Growth Starts With a Direct Audience
Search and social discovery can help, but durable publishing economics require a relationship the platform cannot revoke.
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Explainer · social platformsSocial Platforms Are Distribution Governments
Recommendation rules determine visibility, but enforcement and appeals determine whether creators can build durable businesses.
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